At a time where almost half of all product searches start at Amazon and average conversions rates are in the 1-2% range, delivering on customer expectations has never been more important than it is today.
Whether they’re buying school supplies or 1,000 yards of copper piping, online customers expect they will get a frictionless, intuitive, human-centric experience regardless of what screen they’re on – and will readily switch to a competitor if those boxes aren’t checked.
In Searching for a Better Shopping Experience, Verndale’s Jeff Pratt and Nep Vijayaraja from Coveo explore customer-centric commerce, and how companies must evolve to meet the ever-growing expectation for contextually relevant online shopping experiences.
