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    Path to Digital Evolution

    Source Atlantic

    fpo
    Source atlantic
    Source atlantic

    The Challenge

    Source Atlantic has been supplying industrial products to customers in Canada and beyond for over 150 years. Focused on the future, Source Atlantic remains successful over time by adapting to evolving customer needs and providing a modern digital experience. To amplify future company growth, the company needed a digital experience and commerce platform to help position it for rapid expansion.

    Source atlantic

    The Solution

    Known for leading methodical strategies and building resilient digital experiences, Source Atlantic engaged with Verndale to plan and initiate a phased digital transformation. Integral to strategic planning, the company's journey, customers, internal stakeholders, and branches were foundational to informing the digital roadmap, including organizational alignment, adoption, capabilities, and capacity for continuous improvement cycles.

    To bring the digital strategy to life, Verndale leveraged the full power of the Optimizely Configured Commerce platform (B2B Commerce Cloud). The platform provides functionality and value without extensive development. Working with Optimizely, Verndale built a production-level integration connector to the Epicor P21 ERP, pulled product data through their Product Information Management (PIM) solution, implemented an informed search, and integrated the website with their CRM to align online and offline sales initiatives.

    Source atlantic
    Optimizely

    The Outcome

    Source Atlantic has been supplying industrial products to customers in Canada and beyond for over 150 years. Focused on the future, Source Atlantic remains successful over time by adapting to evolving customer needs and providing a modern digital experience. To amplify future company growth, the company needed a digital experience and commerce platform to help position it for rapid expansion.

    100

    Increase in Transactions

    80

    Increase in Mobile Traffic

    160

    Increase in Organic Search

    Source atlantic Source atlantic

    Conception et UX

    Optimizely

    Prophet 21

    Affiliated Distributors

    YouTube

    Google Maps

    Google Tag Manager

    Google Analytics

    Get in Touch

    Allen Schweitzer

    Directeur des revenus

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    Success Stories

    fpo
    The company putting powerful tools in the hands of builders around the world needed an equally powerful digital tool that enabled their global customer community.

    Stanley Black + Decker

    Sitecore

    BlackHawk Industrial
    Verndale developed a refined and modern digital strategy to help BlackHawk face its new challenges of merging multiple technical systems into one holistic user experience.

    BlackHawk Industrial

    Optimizely