Path to Digital Evolution

The Solution

Known for leading methodical strategies and building resilient digital experiences, Source Atlantic engaged with Verndale to plan and initiate a phased digital transformation. Integral to strategic planning, the company's journey, customers, internal stakeholders, and branches were foundational to informing the digital roadmap, including organizational alignment, adoption, capabilities, and capacity for continuous improvement cycles.

To bring the digital strategy to life, Verndale leveraged the full power of the Optimizely Configured Commerce platform (B2B Commerce Cloud). The platform provides functionality and value without extensive development. Working with Optimizely, Verndale built a production-level integration connector to the Epicor P21 ERP, pulled product data through their Product Information Management (PIM) solution, implemented an informed search, and integrated the website with their CRM to align online and offline sales initiatives.