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Solutions

 What We Do
Expertise

CMS & DXP

Commerce

Customer & Cultural Intelligence Research

Design & UX

Digital Marketing

Digital Operations & Optimization

Salesforce CRM & CPQ

Strategy

Technologies

BigCommerce

Contentful

Inriver

Optimizely

Orckestra

Salesforce

Sitecore

Umbraco

Webflow

WordPress

Our Offers

 Ways to Get Started

CMS Platform Assessment

Digital Commerce Operations Workshop

Discover the Art-of-the-Possible

Ecommerce Platform Assessment

Google Ads Assessment

Google Analytics 4 Migration

Optimizely Spire Readiness Assessment

Verndale EQ

XM Cloud Assessment

Our Industries

 Where We Excel

Financial Services

Food & Beverage

Healthcare

Higher Education

Hospitality

Law Firms

Manufacturing & Distribution

Retail

Sports & Venues

Technology

Our Insights

 What We're Thinking

The Tech to Optimize Website Product Search

CMS & DXP

9 Steps on the Path to Personalization

Digital Marketing

Demystifying Digital Experience Platforms (DXP)

Customer Experience
    Contact Us

    Optimizely Premier Platinum Partner

    We team up with Optimizely to give our clients the ultimate digital experience platform (DXP) and content management system (CMS). Excelling in implementation, website content management, marketing, commerce, and experimentation, we drive better outcomes and help you outperform the competition.

    Verndale has earned its stripes as one of the top two Premier Platinum Partners in the USA and received Optimizely Partner of the Year in 2023 and 2021. Whether it's expertly implementing your CMS or developing ecommerce websites, we're the team dedicated to delivering top-notch digital experiences.

    Optimizely

    Tailored Excellence in Digital

    Need a digital overhaul or just some fine-tuning? We've got the technical know-how to move your unique initiatives forward and achieve success. We strategize, design, develop, and optimize with a track record that speaks for itself. We've helped clients like Johnson Financial Group, Manhattan Associates, IEWC, Source Atlantic, Quinnipiac University, and more to push boundaries, hit growth objectives, and optimize experiences.

    3

    Optimizely Specializations

    9

    Optimizely MVP Awards

    30

    Global Certifications

    Empowering Success Through Optimizely

    We're helping lead the charge with specializations in Optimizely's CMS, Configured Commerce, and Customized Commerce. We also have expertise in content marketing, digital asset management, experimentation, personalization, and more, bringing a collective team of experts together with seven agency MVP awards, 60 certifications, and 30 global certifications. If you're ready to take your digital game to the next level, we've got your back.

    Optimizely badges

    Our Expertise

    Content Management 1

    Digital Experience Platform (DXP)

    Orchestrate seamless digital experiences that drive conversions with a full suite of tools to power omnichannel marketing and personalization. From implementation to integrations and launch to optimization, our expertise in Optimizely's DXP ensures your customer journey is consistent across all touchpoints, enabling centralized customer data, streamlining operations, and helping you stay ahead of the competition with the latest technologies.

    Content Management System (CMS)

    Your website is the foundation of your digital identity and customer experience strategy. It plays a crucial role in your customers' first impression. It also needs to be functional and user-friendly to manage. We help businesses build, design, and implement Optimizely's CMS to deliver engaging and high-performing websites that turn heads and drive results.

    Content Marketing Platform (CMP)

    Optimizely's CMP, formerly known as Welcome, is a flexible content marketing platform for developing, editing, approving, and distributing content, making publishing a breeze so you can execute more campaigns faster. We use CMP for our own marketing and can guide you in defining your requirements, campaign structure, and more to help you achieve your marketing goals. We can also set up your CMP and integrate it with your CMS and other technologies.

    B2B & B2C Commerce

    Whether you're in B2B or B2C commerce, driving sales and customer loyalty is the lifeblood of your business. We provide strategic guidance and implementation services for Optimizely's Configured Commerce and Customized Commerce in a way that works for your unique business requirements. Through commerce solutions and road mapping, we help transform, optimize, and monetize your digital goals to amplify conversions, improve satisfaction, and align operations.

    Experimentation

    Delivering the best possible experience to your customers requires a continuous improvement approach. Our teams help you navigate Optimizely's personalization and testing tools so you can accelerate and optimize your digital marketing. From A/B and multivariate tests to content product recommendations and everything in between, let's explore, experiment, and test so you can refine the customer journey.

    Digital Operations & Optimization

    We believe that go-live is just beginning. Launching a new website or digital platform is the first step in a journey of continuous evolution and growth. Our managed services span a full spectrum of capabilities supporting the Optimizely solutions you've implemented as well as the technologies you want to add. We can analyze, adjust, and optimize your digital ecosystem alongside your customers and business.

    Optimizely Data Platform (ODP)

    Catering to the individual needs and preferences of each customer requires centralized data and the know-how to make confident decisions using a customer data platform (CDP). We help you integrate ODP and enable your business to use data as an asset, leveraging it to harmonize and elevate your DXP for omnichannel, personalized marketing.

    These folks help lead the charge

    • Liz

      Elizabeth Spranzani

      Chief Technology Officer

    • Jim King

      Jim King

      VP, Partners & Alliances

    • Tracey Barber

      VP, Marketing

    • Nate Palmer

      VP, Digital Operations & Optimization

    • Andrea

      Andrea Goldstein

      Senior Director, Digital Marketing

    • Jeff Pratt

      Commerce Practice Director

    • Doug

      Doug Yoder

      Technical Director

    • Bill Cronin

      Technical Director

    • Greg

      Gregoire Bodson

      Senior Tech Lead

    • Oliver

      Olivier Morency

      Senior Tech Lead

    • Philippe

      Philippe Ouimet

      Enterprise Architect

    • Santiago Morla

      Senior Architect

    • Jorge

      Jorge Cardenas

      Architect

    • Jay Schiappa

      Architect

    • Francisco Quintanilla

      Associate Architect

    Success Stories

    Budget Blinds
    HFC's flagship brand, Budget Blinds, engaged with Verndale to modernize its technology and brand image and design a platform framework for future brand expansion.

    Budget Blinds

    Optimizely

    fpo
    IEWC gave us one primary objective – to make it easier for users to find the right product. With tens of thousands of wire and cable products to choose from, the buyer’s journey can get tangled.

    IEWC

    Optimizely