A Web Presence Designed and Built for Growth
Budget Blinds
The Challenge
Home Franchise Concept's flagship brand, Budget Blinds, needed a digital transformation to support their national franchise business and local market customization needs. The goal? To open Budget Blinds to the world with a more attractive and dynamic web presence, including a web platform modernization built to handle all their brands.
The Solution
To address the specific needs of Budget Blinds' franchisee owners, we developed a centralized content repository that allows easy access and customization of branded materials with local information as needed. Prioritizing scalability and flexibility, we engineered a dynamic platform that adapts seamlessly to changes. This platform features smart navigation, dynamic sitemaps, and sophisticated robot integrations with the content management system (CMS), utilizing both static and smart replacement tokens for optimal content management and site performance.
The Outcome
Transforming Home Franchise Concepts' outdated Ektron installation to Optimizely has resulted in a modern, inviting, and highly functional Budgetblinds.com. Franchisees now enjoy the capability to launch and manage their own localized websites seamlessly. A vital feature of the new platform is its default national brand content for each site, which franchisees can easily customize to address their local markets' specific needs and preferences.
How We Got It Done
Capabilities
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Get in Touch
Allen Schweitzer
Chief Revenue Officer
Success Stories
CDMV
Orckestra
IEWC
Optimizely