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Demystifying Digital Experience Platforms (DXP)

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    Design & UX

    Data-driven experience design that ensures a successful and engaging journey for every customer across every touch point.

    UX Design Solution - Verndale

    Designing a Better Experience

    Better design, data-informed information architecture, and a more intuitive user experience will not only improve the way your digital properties look, it will improve the way they perform. Intentional and strategic UX has the potential to raise conversion rates by as much as 400%. Our seasoned Experience Design team has decades of experience delivering a better experience.

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    UX Design Solution - Verndale

    Our Expertise

    Design UX/Usability and Testing

    Audience Analysis

    A persona serves as a snapshot of a core user or target audience member. They document the needs, challenges, and traits of each user type in order to identify important functionality. By detailing those attributes we are able to map prototype functionality to user needs. We do this through a variety of research techniques inclusive of Card Sorting, Tree Testing, and Customer Interviews.

    Usability Testing

    Usability testing is used to validate the user experience direction of a project and gain insight into ways to better engage the target audience. A variety of tests can be performed and analyzed to increase conversion rates, content find-ability, and attain positioning for a more favorable brand perception.

    Sitemap and Information Architecture

    Interactive sitemaps are created to demonstrate our strategic thinking and approach to architecting the new site. A Sitemap is a structured content tree that defines the content of a website. It provides an overview of the global, utility and footer navigation demonstrating the hierarchy of pages across the experience. The sitemap ultimately creates the guidelines for Prototyping and Designing page templates.

    Prototyping

    A prototype is a clickable imitation of a website that is used to define the functionality and general layout of a website’s features and content. Its purpose is to serve as a vehicle for discussion and to aid stakeholders in gaining consensus on functionality by providing a visual aide of the end result. While prototypes are devoid of color and general design elements, it does serve as a foundational guideline for the layout of a website.

    Visual Designs

    Visual Designs are meant to communicate typography, color application, page layout, functional enhancements, and additional interaction considerations. This allows us to focus conversations on how the client’s brand translates digitally to their new experience.

    These folks help lead the charge

    • Dawn Bovasso 2024_01

      Dawn Bovasso

      VP, Experience Design

    • Stephanie Fogg

      Stephanie Caldwell

      Associate Creative Director

    • Diana Pun

      Associate Creative Director

    • Karen

      Karen Doyle

      Senior Visual Designer

    • Ari

      Ari Moros

      Senior Visual Designer

    Success Stories

    Aspen Snowmass | Verndale
    One of the most coveted vacation destinations in the US needed a brand-vision and digital experience to reflect its world-class resort experience.

    Aspen Snowmass

    Sitecore

    fpo
    Explore Quinnipiac University's innovative approach to digital experiences, resulting in a 53% increase in first-year applications and a 38% rise in campus visits.

    Quinnipiac University

    Optimizely