IATA

The Challenge

Feeling constrained by its current content platform, the International Air Transport Association (IATA) sought to migrate its corporate website from SharePoint to a new content marketing platform (CMS). With over 25,000 daily visitors, ensuring a smooth transition and migration without duplicating content or disrupting ongoing operations was crucial. The implementation entailed transferring substantial amounts of unstructured content in just five months, constructing a site adaptable to IATA's diverse and expanding needs, and establishing a unified digital environment for their operators and teams to work efficiently.

The Solution

We took a strategic and collaborative approach to this project, using agile frameworks to understand the organization's needs, and conducted comprehensive discovery sessions. The team used a proprietary content migration tool to transfer real-time content from SharePoint to Optimizely CMS in just five months, accelerating project implementation and reducing IATA's content editors' workload.

The Optimizely CMS Migration tool removed pain points, like tracking changes, double content entry, quality assurance, and customer validation activities. The tool detected and removed duplicate and unused assets, keeping the new environment clean. It also enabled automatic taxonomy and content tagging to fit IATA's new architecture.

The Outcome

Transparent governance with bi-weekly sprints minimized risks and guaranteed timely delivery. The migration tool saved about 5,000 hours, reducing the marketing team's workload and allowing them to focus instead on improving customer experiences. With a new corporate website that meets their complex needs, IATA can customize capabilities while relying on its Optimizely CMS for daily visitors.

After launch, the website's stability and performance increased by 80%, cutting maintenance costs by 50%. The team's efficiency saw a 50% boost, allowing IATA to deliver new features faster and at a lower cost. Additionally, the project ensures robust traceability for security and audit purposes aligning with GDPR compliance.

80 %

Improved Site Stability and Performance

50 %

Website Maintenance Budget Reduction

50 %

Website Maintenance Budget Reduction

CMS et DXP

Optimizely

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Allen Schweitzer

Directeur des revenus

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IATA's Website Takes Flight for 25,000 Daily Visitors