IATA's Website Takes Flight for 25,000 Daily Visitors
IATA
The Challenge
The Solution
We took a strategic and collaborative approach to this project, using agile frameworks to understand the organization's needs, and conducted comprehensive discovery sessions. The team used a proprietary content migration tool to transfer real-time content from SharePoint to Optimizely CMS in just five months, accelerating project implementation and reducing IATA's content editors' workload.
The Optimizely CMS Migration tool removed pain points, like tracking changes, double content entry, quality assurance, and customer validation activities. The tool detected and removed duplicate and unused assets, keeping the new environment clean. It also enabled automatic taxonomy and content tagging to fit IATA's new architecture.
The Outcome
Transparent governance with bi-weekly sprints minimized risks and guaranteed timely delivery. The migration tool saved about 5,000 hours, reducing the marketing team's workload and allowing them to focus instead on improving customer experiences. With a new corporate website that meets their complex needs, IATA can customize capabilities while relying on its Optimizely CMS for daily visitors.
After launch, the website's stability and performance increased by 80%, cutting maintenance costs by 50%. The team's efficiency saw a 50% boost, allowing IATA to deliver new features faster and at a lower cost. Additionally, the project ensures robust traceability for security and audit purposes aligning with GDPR compliance.
Improved Site Stability and Performance
Website Maintenance Budget Reduction
Website Maintenance Budget Reduction
Optimizely