An Ecommerce Transformation Built to Empower Educators
Becker's School Supplies
The Challenge
Becker's School Supplies wanted to make it faster and easier for teachers and administrators to get what they need online for the kids in their classrooms. The retail company expressed a desire for a website that would provide an exceptional customer experience. They were looking for strategic and cost-effective upgrades to enhance their position as a trusted provider in the education industry.
The Solution
To optimize and streamline the customer experience on Shopbecker.com, we focused on improving site speed and empowering Becker's to make continuous improvements as needed easily. We increased the site's stability by upgrading Becker's technology, reducing time spent on bug fixes, and enabling an efficient and consistent process for future upgrades. We also retired third-party software that was hindering the website's performance, resulting in cost-saving measures for Becker's.
The Outcome
Becker's School Supplies now offers an enriched and optimal online shopping experience crafted specifically for teachers and educators. The revamped site built on the Optimizely platform is a comprehensive store providing full access to their catalog of 11,000 SKUs. Teachers can easily find what they need to support their students and children. Becker's can now focus their resources on what truly matters: delivering a full line of products, services, and innovative solutions that meet the diverse, ever-changing needs of children and educators.
