CDMV Unleashes B2B Success with a B2C Approach

In partnership with Royal Gramma for creative design, we implemented a phased, iterative approach to ensure uninterrupted service during the transition. We prioritized product management, security, composability, and internal enablement to build a microservice-connected architecture that enabled integrations with various components through APIs. We started with a Minimum Viable Product (MVP) for a select group of clients to beta test, allowing us to fine-tune the platform without disrupting the primary commerce operations.

As the project progressed, we introduced a complete set of transactional features and launched additional sales channels for CDMV's client purchasing group and veterinarians buying controlled substances. Thanks to the architecture facilitated by APIs, these new channels were quickly and efficiently configured rather than building new functionalities from scratch. The controlled sales channel took two months to meet Health Canada's strict security requirements. We also digitized internal processes during the transformation, enhancing data integration, product categorization, taxonomy, and content.