Journey to Digital Prominence Increases Sales by 20% in 3 Months
Mayrand
The Challenge
Mayrand, a Quebec-based company specializing in the food trade since 1914, faced a significant challenge in adapting to the digital era. Despite a robust presence serving various client types, including restaurants, business professionals, and household individuals, Mayrand lacked any digital footprint and had yet to venture into online sales. They tasked our team with implementing, migrating, and deploying new B2B and B2C commerce models within six months, handling tens of thousands of SKUs, integrating with an enterprise resource platform (ERP), and preparing for multi-site expansion.
The Solution
We conducted definition workshops to ensure a successful launch that established a clear roadmap, guidelines, and priorities. Our agile approach facilitated the delivery of a targeted, value-added feature set, while transparent collaboration with the client ensured focus on priorities and adherence to deadlines. The solution included a rich online product catalog with enhanced browsing and search capabilities, personalized B2B stockrooms, order history tracking, flexible delivery and pickup options with real-time status updates, and a loyalty program with online signup and immediate benefits.
The Outcome
The outcome was a new ecommerce solution that adeptly addressed the surge in online grocery shopping demand with enhanced features and capabilities. The implementation yielded transformative outcomes for Mayrand in the first three months, resulting in a 20% total sales increase, a 15% average cart value increase, and a 10% increase in new customers.
With online grocery becoming an essential service to millions of Canadians, and thanks to the flexibility of Mayrand's new Optimizely CMS and Commerce website, we were able to deploy Mayrand Express rapidly. The additional service offered product selection, merchandising, categories, and more to provide 500 guaranteed in-stock products and 24-hour delivery. It also included a new shopping cart experience and a pickup and delivery scheduling module. Mayrand Express saw a tenfold surge in site traffic, online orders, and new membership signups in just two months. Purchasing behavior shifted significantly, with a 50/50 split between delivery and pickup orders.
Total Sales Increase
Average Cart Value Increase
New Customers Increase
Get in Touch
Allen Schweitzer
Chief Revenue Officer
Success Stories
Becker's School Supplies
Optimizely
Source Atlantic
Optimizely