GE Healthcare: Mobile-First, User-Tested Portal

The Challenge

In a disrupted global marketplace, GE Healthcare needed a new centralized solution to efficiently deliver information, make content management simpler, and make resources accessible to their customers across devices and geographies.

The Solution

Verndale revived GE Healthcare's aging and disconnected portal experience with a user-tested and mobile-first reimagining of their information architecture and implemented a single-login customer portal on Sitecore.

The Outcome

Global customers now have streamlined access to resources and information across any device. Improved IA and UX delivered a 140% increase in homepage entrances and a 55% lift in mobile users.

How We Got It Done

Capabilities

CMS & DXP Salesforce CRM & CPQ

Technologies

Sitecore

Widen

Google Analytics

Marketo

Clay Tablet

SOLR

Salesforce

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Allen Schweitzer

Chief Revenue Officer

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Success Stories

The global medical technology company sought Verndale's technical support to develop a multi-lingual approach that reached and engaged their international customers.

This renegade band of innovators enlisted Verndale to help them create a unique and accessible web experience at break-neck speed and make the impossible possible.

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A Clean Bill of Health for Customer Portal

GE Healthcare