AI for Web Content: A Marketer's Co-Pilot
May 10, 2023 • 1 Minute Read • Ross Lucivero, Chief Product Officer
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Introducing Sitecore Stream: AI-Driven Marketing for a Smarter, More Brand-Aligned Future
Nov 20, 2024 • 2 Minute Read • Deepthi Katta, Technical Director
Marketing teams constantly seek smarter, more effective, and efficient ways to connect with their audiences. Sitecore's latest innovation, Sitecore Stream, is set to meet this demand. The product is designed to enhance Sitecore's composable DXP with AI-driven features specifically for marketers by providing tools that streamline processes, personalize experiences, and increase efficiency. Plus, it can uphold brand integrity and data security, fully empowering marketing professionals to do their job smarter.
Sitecore Stream, an add-on to Sitecore's suite of composable digital experience platform (DXP) products, was launched at Sitecore Symposium and marks Sitecore's foray into "intelligent DXP" solutions. Let's explore this tool in more detail.
Sitecore Stream's Role in the Intelligent DXP Ecosystem
With intelligent DXP solutions, AI becomes a core enabler for creating, optimizing, and managing digital experiences. From its roots as a content management system (CMS) in the early 2000s to its evolution into a composable DXP, Sitecore has consistently adapted to the changing needs of digital marketing. Sitecore Stream represents the latest advancement in this journey, leveraging generative AI to provide marketing teams with a robust and intelligent DXP.
The AI-First Approach
Sitecore Stream was developed to address the industry's growing interest in AI. By integrating AI directly into the platform, Sitecore aims to reduce time spent on repetitive tasks and embolden brands to deliver more meaningful, data-driven customer engagements.
Through Sitecore Stream, marketers can take advantage of:
- Smarter Workflows: Automation at every step, reducing manual effort.
- Strategic AI Use: AI acts as a co-pilot rather than a replacement, working alongside marketers to streamline processes.
- Enterprise-Level Security: Developed with Microsoft's security standards, Sitecore Stream maintains robust protection, ensuring users can confidently leverage AI without compromising data security.
Key Features of Sitecore Stream
Sitecore Stream introduces three primary features that promise to set it apart:
1. Brand-aware AI is serving consistent and efficient assets, especially for teams handling high volumes of content.
A central component of Sitecore Stream is its brand-aware AI, which allows marketers to embed brand guidelines directly into the functionality. This means that all AI-generated content will align with brand standards. Without that, marketing risks sending out inconsistent messaging or needing time-consuming content revisions.
2. AI-enhanced workflows free marketers to focus on more strategic, creative tasks while ensuring operational efficiency.
AI is your streamlined partner, handling repetitive tasks with precision and speed so you can get to the good stuff. With Sitecore Stream, marketers can quickly generate content for A/B tests, set up landing pages, and create campaign pages.
3. Generative co-pilots enable a collaborative approach where AI complements rather than replaces human creativity.
The generative co-pilots in Sitecore Stream are AI-powered assistants embedded across the Sitecore suite. They assist in tasks like content creation and campaign optimization. These co-pilots allow users to draft briefs, generate brand-aligned content, and optimize live experiences while maintaining a high degree of personalization.
Looking Ahead: Sitecore Stream's Impact on Your Marketing
Sitecore Stream is expected to become available to Sitecore clients and partners in early 2025, with initial feedback indicating strong enthusiasm for the platform. Its unique approach, positioning AI as an integrated co-pilot rather than an overlay, reflects Sitecore's dedication to helping marketers work smarter, not harder.
For organizations seeking to stay ahead in a competitive digital landscape, Sitecore Stream's user-centered, brand-aware solution represents an exciting step toward a more intelligent, efficient, and brand-aligned future.
With its 2025 rollout on the horizon, Sitecore Stream is poised to redefine digital experience platforms. Talk with our Sitecore experts to discuss your digital strategy and learn more about creating richer, more engaging experiences more efficiently.