Food & Beverage Digital Experience Guide
Apr 24, 2024 • Stephanie Nardone, Content Marketing Manager
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2023 Trends Report: Digital Customer Experience
Aug 10, 2023 • Stephanie Nardone, Content Marketing Manager
What's driving the vision for digital customer experiences (DCX) today? We surveyed 300 decision-makers across marketing and IT to find out. Get insights on how organizations perceive DCX and understand how you stack up when it comes to digital strategy, marketing, and technology.
Snapshot of the DCX Trends Report:
Our survey tells us that DCX is a central part of an organization's success, and there's a desire to improve. However, DCX encompasses multiple aspects and there's no shortage of priority areas, only adding to the obstacles and challenges faced by marketing and IT. While organizations likely have a digital marketing strategy in place, only 25% say it's fully defined, implemented, and optimized across the entire business.
Key survey topics:
- Top DCX focus areas, challenges, and benefits for making improvements
- Where companies' budgets landed for 2023
- Leveraging technology, data, and AI to scale and streamline DCX
- Perceptions on improving the DCX and where organizations need guidance
- How to organize your priorities and conceptualize them into a unified digital strategy
Download the report on what's driving digital customer experiences and how to prioritize and optimize an insights-driven strategy that delivers on business outcomes.