The Future of Sitecore: What We Learned from Symposium 2019
Nov 25, 2019 • 2 Minute Read • Elizabeth Spranzani, Chief Technology Officer

Companies tend to think about digital transformation as a finite project with defined start and end dates rather than as a strategic initiative. Their primary focus is on design, development, and going live with a new CX technology solution. With this approach, they overlook the critical first step: assessing their organizational readiness. Do they have the right strategy, structure, processes, and people in place to meet their business objectives?