Design & UX

Usability testing is used to validate the user experience direction of a project and gain insight into ways to better engage the target audience. A variety of tests can be performed and analyzed to increase conversion rates, content find-ability, and attain positioning for a more favorable brand perception.

Interactive sitemaps are created to demonstrate our strategic thinking and approach to architecting the new site. A Sitemap is a structured content tree that defines the content of a website. It provides an overview of the global, utility and footer navigation demonstrating the hierarchy of pages across the experience. The sitemap ultimately creates the guidelines for Prototyping and Designing page templates.

A prototype is a clickable imitation of a website that is used to define the functionality and general layout of a website’s features and content. Its purpose is to serve as a vehicle for discussion and to aid stakeholders in gaining consensus on functionality by providing a visual aide of the end result. While prototypes are devoid of color and general design elements, it does serve as a foundational guideline for the layout of a website.

Visual Designs are meant to communicate typography, color application, page layout, functional enhancements, and additional interaction considerations. This allows us to focus conversations on how the client’s brand translates digitally to their new experience.