Optimizing Sports Experts' Complex Loyalty Program
Sports Experts
The Challenge
Sports Experts faced a formidable task: launching a complex loyalty program as part of Canadian Tire's Triangle Program within a four-month deadline. The program required intricate system integration, including proprietary payment providers, financial systems, and POS for transactions, all while maintaining consistent branding across multiple platforms. Ensuring high-quality implementation, particularly with financial promotions and business rules, was essential to the program's success.
The Solution
Sports Experts partnered with Verndale to leverage Orckestra's robust commerce platform, known for its flexibility and extensibility. Orckestra seamlessly integrated legacy and new systems, supporting the custom payment gateway essential to the program. The solution also facilitated integration with Triangle Loyalty Services and financial and POS systems, ensuring smooth transactions and consistent branding across all touchpoints.
The Outcome
Despite the complexity and tight timeline, Verndale successfully implemented the loyalty program on schedule. The integration delivered a cohesive customer experience, with dynamic payment processing and real-time loyalty points computation, directly impacting how customers interact with the brand, their perceived value, and engagement across the shopping journey. The consistent branding and seamless transactions allowed Sports Experts to collect valuable data, driving marketing insights and increasing customer engagement with their credit card offerings.
Success Stories
CDMV
Orckestra
Washington Nationals
Salesforce
Get in Touch
Allen Schweitzer
Chief Revenue Officer