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Introduction to Image Taxonomy for Content Hub DAM
Oct 03, 2024 • 2 Minute Read • Richard Cabral, Technical Director
When considering image classification within a Digital Asset Management System like Sitecore Content Hub, business users can quickly divide their assets into groups based on usage and type, but how do you find the right image for your marketing needs amongst the pile? This article will explore asset classification to help find assets in your DAM easier.
Business Domain Taxonomies
It's crucial to specify how a given Digital Asset is expected to be used. Content Hub should include taxonomies that categorize assets based on business-related criteria such as:
- Product Category
- Product Audience
- Business Division
- Product Applications
- Product Name
- Document purpose
- Document audience
- Responsible party
You should also consider your marketing team and categorize certain assets based on non-product-related criteria, such as distribution channels. Such detailed tagging helps marketers quickly locate relevant assets for their objectives, aiding in better management of a large and diverse digital asset library.
Descriptive Taxonomies for Images
Images are a special case of Digital Asset. A picture is worth a thousand words, but searching for them requires us to use words! Let's look at some image-specific taxonomies you want to include in your Content Hub implementation to make finding images easy.
The Basics
Allow your users to quickly filter for images according to broad strokes:
- Image Orientation: horizontal, vertical, centered, panoramic
- Dominant Colors
- Region/Country/Destination
People
Whether you're in the services industry or sell products, you're likely using a lot of photography of humans to help identify with your audience. Give your marketers the ability to dial in for the audience they're trying to reach, for example:
- Number of People: solo, pair, small group, large group, crowd, etc.
- Age: baby, toddler, preschool, tween, teen, 20s, 30s, 40s, etc.
- Ethnicity
- Gender & Orientation
- Education Level
Setting the Scene
Depending on your business, you might want to provide a taxonomy representing the scenery for your subjects, such as:
- Time of Day: sunrise, morning, noon, afternoon, evening, golden hour, twilight, night
- Setting: indoors, outdoors, office, classroom, warehouse, job site, farm, factory, highway, country, city
- Composition: wide angle, zoom, portrait, landscape, posed, camera facing, looking away, headshot, candid
- Profession: artist, carpenter, chef, doctor, guard, lawyer, mechanic, musician, teacher
- Emotion: happy, engaged, sad, serious, playful, joyful, confident, angry, fear, love
Specifics
Your business will also likely have subject matter often repeated in your imagery. Here are a few examples:
- Office or store locations
- Product scenarios: on a truck, being applied, being manufactured, being installed
- Industry-specific human interactions: in court, serving food, performing surgery
- Evergreen customer segments (an example from higher ed): undergrad, grad, enrolled, alumni, faculty, staff, donor
Make Assets Easy to Find
When planning your image taxonomy in Content Hub, consider more than how images relate to your business and base it on their subject matter. Doing so will help you better locate the right assets for a given marketing objective and identify images that no longer fit into your brand as it evolves.
Interested in learning more about Content Hub? Contact Verndale to hear more about our implementation strategy and how we can help tame your digital asset jungle.